{ "title": "Velvet Care Guide | The Swiss Laundry Kolkata", "description": "Complete guide to velvet care. How to clean velvet garments, restore crushed pile, press without damage and store correctly. By The Swiss Laundry, Kolkata.", "keywords": "", "robots": "index,follow,max-snippet:-1,max-image-preview:large", "canonical": "https://www.theswisslaundry.com/velvet-care-guide", "hreflangs": [ { "hreflang": "en-IN", "href": "https://www.theswisslaundry.com/velvet-care-guide" } ], "og": { "type": "article", "title": "Velvet Care Guide | The Swiss Laundry Kolkata", "description": "How to clean velvet garments, restore crushed pile, press without damage and store velvet clothes. By The Swiss Laundry, Kolkata.", "url": "https://www.theswisslaundry.com/velvet-care-guide", "image": "https://www.theswisslaundry.com/images/og-default.svg", "image:width": "1200", "image:height": "630", "site_name": "The Swiss Laundry", "locale": "en_IN" }, "geo": { "region": "IN-WB", "placename": "Kolkata" }, "jsonLd": [ [ { "@context": "https://schema.org", "@type": "Article", "headline": "Velvet Care Guide — How to Clean, Press and Store Velvet Clothes", "description": "Complete guide to velvet care. How to clean velvet garments, restore crushed pile, press without damage and store velvet clothes. By The Swiss Laundry, Kolkata.", "author": { "@type": "Organization", "name": "The Swiss Laundry", "url": "https://www.theswisslaundry.com" }, "publisher": { "@type": "Organization", "name": "The Swiss Laundry", "logo": { "@type": "ImageObject", "url": "https://www.theswisslaundry.com/images/favicon.svg" } }, "url": "https://www.theswisslaundry.com/velvet-care-guide", "datePublished": "2025-01-01", "dateModified": "2025-06-01", "keywords": "velvet care guide India, how to clean velvet clothes, velvet dry cleaning, crushed velvet pile restoration, velvet garment care India" }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "The Swiss Laundry", "telephone": "+919836233354", "url": "https://www.theswisslaundry.com", "openingHours": "Mo-Sa 10:00-17:00", "priceRange": "₹₹", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.5", "reviewCount": "200", "bestRating": "5" }, "address": { "@type": "PostalAddress", "streetAddress": "P-4 Kasba Industrial Estate, Phase III, E.M. Bypass (East)", "addressLocality": "Kolkata", "addressRegion": "West Bengal", "postalCode": "700107", "addressCountry": "IN" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.theswisslaundry.com/" }, { "@type": "ListItem", "position": 2, "name": "Velvet Care Guide", "item": "https://www.theswisslaundry.com/velvet-care-guide" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Can velvet be washed at home?", "acceptedAnswer": { "@type": "Answer", "text": "Most velvet must be dry cleaned — particularly silk velvet, rayon velvet and any velvet with embellishment. Water collapses and permanently mats the pile. Plain polyester velvet can sometimes be hand-washed in cool water, but dry cleaning always produces better results. Check the care label." } }, { "@type": "Question", "name": "How do you restore crushed velvet pile?", "acceptedAnswer": { "@type": "Answer", "text": "Steam from 10–15cm above the velvet without touching the surface. The steam relaxes the flattened pile fibres. While still warm, brush gently in the pile direction with a soft velvet brush. Allow to cool hanging. For severe crushing from storage, professional treatment is more effective." } }, { "@type": "Question", "name": "Can you iron velvet?", "acceptedAnswer": { "@type": "Answer", "text": "Never with direct contact. A hot iron placed on velvet permanently crushes the pile — this damage is irreversible. Use a steam iron held above the surface without touching, or a handheld steamer." } }, { "@type": "Question", "name": "How should velvet clothes be stored?", "acceptedAnswer": { "@type": "Answer", "text": "Hang on padded hangers, pile facing outward, not compressed against other garments. 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rgba(26,25,24,.09)}\n.faq-item:first-of-type{border-top:1px solid rgba(26,25,24,.09)}\n.faq-q{font-family:var(--s);font-style:italic;font-weight:300;font-size:clamp(14px,1.5vw,18px);color:var(--ink);cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:1rem;background:none;border:none;width:100%;text-align:left;padding:.9rem 0;transition:color .2s}\n.faq-q:hover,.faq-item.open .faq-q{color:var(--gold)}\n.faq-ico{width:16px;height:16px;color:rgba(26,25,24,.22);flex-shrink:0;transition:transform .3s,color .2s}\n.faq-item.open .faq-ico{transform:rotate(45deg);color:var(--gold)}\n.faq-a{display:none;font-size:13px;font-weight:300;line-height:1.9;color:var(--muted);padding-bottom:1rem;font-family:var(--ss)}\n.faq-item.open .faq-a{display:block}\n.g-cta{background:var(--gold);padding:8rem 8vw;text-align:center;position:relative;overflow:hidden}\n.g-cta::before{content:'';position:absolute;inset:0;background-image:repeating-linear-gradient(-60deg,transparent,transparent 30px,rgba(255,255,255,.04) 30px,rgba(255,255,255,.04) 31px)}\n.g-cta-inner{position:relative;z-index:1;max-width:680px;margin:0 auto}\n.g-cta-rule{width:36px;height:2px;background:var(--ink);opacity:.2;margin:0 auto 2rem}\n.g-cta-h2{font-family:var(--s);font-style:italic;font-weight:300;font-size:clamp(40px,8vw,96px);color:var(--ink);line-height:.88;letter-spacing:-.05em;margin-bottom:.8rem}\n.g-cta-sub{font-family:var(--ss);font-size:13px;font-weight:300;color:rgba(26,25,24,.55);line-height:1.8;max-width:440px;margin:0 auto 2rem}\n.g-cta-btns{display:flex;gap:.7rem;justify-content:center;flex-wrap:wrap}\n.wa-float{position:fixed;bottom:2rem;right:2rem;width:56px;height:56px;border-radius:50%;display:flex;align-items:center;justify-content:center;z-index:9990;box-shadow:0 4px 20px rgba(37,211,102,.35);transition:transform .3s;text-decoration:none;background:none}\n.wa-float:hover{transform:scale(1.1) translateY(-2px)}\n.wa-float::before{content:'';position:absolute;inset:-4px;border-radius:50%;border:2px solid rgba(37,211,102,.35);animation:waPulse 2.5s ease-out infinite}\n@keyframes waPulse{0%{transform:scale(1);opacity:.6}100%{transform:scale(1.5);opacity:0}}\n@media(hover:hover) and (pointer:fine){*{cursor:none!important}.cur-d{position:fixed;top:0;left:0;z-index:99999;pointer-events:none;width:8px;height:8px;border-radius:50%;background:var(--gold);transform:translate(-50%,-50%);transition:width .15s,height .15s,opacity .3s}.cur-r{position:fixed;top:0;left:0;z-index:99998;pointer-events:none;width:28px;height:28px;border-radius:50%;border:1.5px solid rgba(201,168,76,.45);transform:translate(-50%,-50%);transition:width .25s var(--ease),height .25s var(--ease),opacity .3s}body.cur-hl .cur-d{width:12px;height:12px}body.cur-hl .cur-r{width:40px;height:40px}body.cur-hd .cur-d,body.cur-hd .cur-r{opacity:0}}\n#introEl{position:fixed;inset:0;z-index:99997;background:var(--dark);display:flex;align-items:center;justify-content:center;flex-direction:column;gap:1.2rem;transition:opacity .6s ease}\n#introEl.hidden{opacity:0;pointer-events:none}\n.intro-m{font-family:var(--s);font-style:italic;font-weight:300;font-size:88px;color:var(--gold);letter-spacing:-.04em;opacity:0;animation:iFade .8s var(--ease) .15s forwards}\n.intro-l{width:0;height:1px;background:var(--gold);opacity:.4;animation:iGrow .7s var(--ease) .35s forwards}\n.intro-w{font-size:10px;font-weight:300;letter-spacing:.35em;text-transform:uppercase;color:rgba(245,240,232,.38);opacity:0;animation:iFade .6s ease .55s forwards}\n@keyframes iFade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}\n@keyframes iGrow{from{width:0}to{width:64px}}\n.pg-ov{position:fixed;inset:0;z-index:99996;background:var(--cream);opacity:0;pointer-events:none;transition:opacity .35s ease}\n.pg-ov.visible{opacity:1;pointer-events:all}\n@media print{.wa-float,.cur-d,.cur-r,#introEl,.pg-ov,.bookPill,.seasonal-banner,.scroll-bar{display:none!important}body{font-size:11pt;background:#fff;color:#000}}\n@media(max-width:960px){.g-body{grid-template-columns:1fr;padding-left:6vw;padding-right:6vw}.g-sidebar{position:static;display:none}.g-content{padding-top:2rem}.card-grid{grid-template-columns:1fr}.do-dont{grid-template-columns:1fr}}\n@media(max-width:640px){.g-hero{padding:0 6vw 4rem}.g-strip{grid-template-columns:1fr 1fr}.g-stat:nth-child(3),.g-stat:nth-child(4){border-top:1px solid rgba(201,168,76,.1)}.g-stat:nth-child(even){border-right:none}.g-def-sec,.g-faq,.g-cta{padding-left:6vw;padding-right:6vw}}\n\n/* ═══════════════════════════════════════════════\n GLOBAL FEATURES — added to every page\n ═══════════════════════════════════════════════ */\n\n/* ── Sticky booking pill (mobile only) ── */\n.book-pill{\n display:none;\n position:fixed;bottom:1.5rem;left:50%;transform:translateX(-50%);\n background:var(--pink);color:#fff;\n font-family:var(--sans);font-size:10px;font-weight:500;\n letter-spacing:.18em;text-transform:uppercase;\n padding:.75rem 1.8rem;border-radius:30px;\n text-decoration:none;white-space:nowrap;\n box-shadow:0 4px 20px rgba(192,65,90,.4);\n z-index:9985;\n animation:pillIn .4s cubic-bezier(.16,1,.3,1);\n transition:opacity .3s,transform .3s;\n}\n.book-pill:hover{background:var(--pink2,#a8324a);transform:translateX(-50%) translateY(-2px)}\n.book-pill.hidden{opacity:0;pointer-events:none;transform:translateX(-50%) translateY(8px)}\n@keyframes pillIn{from{opacity:0;transform:translateX(-50%) translateY(16px)}to{opacity:1;transform:translateX(-50%) translateY(0)}}\n@media(max-width:768px){.book-pill{display:flex;align-items:center;gap:.5rem}}\n/* Hide pill on the pickup page itself */\nbody.page-pickup .book-pill{display:none!important}\n\n/* ── Seasonal banner ── */\n.seasonal-banner{\n background:var(--dark2,#1a1918);color:rgba(255,255,255,.75);\n font-family:var(--sans);font-size:10px;font-weight:400;letter-spacing:.08em;\n text-align:center;padding:.45rem 3rem;position:relative;z-index:10000;\n border-bottom:.5px solid rgba(255,255,255,.08);\n}\n.seasonal-banner a{color:var(--gold,#C9A84C);text-decoration:none;margin-left:.5rem;font-weight:500}\n.seasonal-banner a:hover{text-decoration:underline}\n.banner-close{position:absolute;right:1rem;top:50%;transform:translateY(-50%);\n background:none;border:none;color:rgba(255,255,255,.4);cursor:pointer;\n font-size:14px;line-height:1;padding:.2rem;transition:color .2s}\n.banner-close:hover{color:#fff}\n.seasonal-banner.hidden{display:none}\n@media(prefers-color-scheme:light){\n .seasonal-banner{background:var(--dark2,#1a1918)}\n}\n\n/* ── Dark/light toggle in nav ── */\n.theme-toggle{\n width:32px;height:32px;border-radius:50%;\n background:none;border:.5px solid rgba(128,128,128,.25);\n cursor:pointer;display:flex;align-items:center;justify-content:center;\n transition:border-color .2s,background .2s;flex-shrink:0;\n}\n.theme-toggle:hover{border-color:var(--gold,#C9A84C);background:rgba(201,168,76,.08)}\n.theme-toggle svg{width:14px;height:14px;transition:opacity .2s}\n.theme-toggle .icon-dark{display:block}\n.theme-toggle .icon-light{display:none}\n[data-theme=\"light\"] .theme-toggle .icon-dark{display:none}\n[data-theme=\"light\"] .theme-toggle .icon-light{display:block}\n\n/* ── Google rating badge in footer ── */\n.g-rating-badge{\n display:inline-flex;align-items:center;gap:.5rem;\n text-decoration:none;\n font-family:var(--sans);\n padding:.5rem .8rem;\n border-radius:6px;\n border:.5px solid rgba(255,255,255,.12);\n background:rgba(255,255,255,.04);\n transition:border-color .2s,background .2s;\n margin-bottom:.8rem;\n}\n.g-rating-badge:hover{border-color:rgba(201,168,76,.3);background:rgba(201,168,76,.05)}\n.g-rating-stars{color:#FBBC04;font-size:13px;letter-spacing:.05em;line-height:1}\n.g-rating-num{font-family:var(--sans);font-size:13px;font-weight:500;color:#fff}\n.g-rating-label{font-family:var(--sans);font-size:9px;font-weight:300;\n color:rgba(255,255,255,.45);letter-spacing:.08em}\n.g-rating-logo{font-family:var(--sans);font-size:9px;font-weight:700;\n color:#4285F4;letter-spacing:-.02em}\n@media(prefers-color-scheme:light){\n .g-rating-badge{border-color:rgba(26,25,24,.12);background:#fff}\n .g-rating-num{color:#1a1918}\n .g-rating-label{color:rgba(26,25,24,.45)}\n}\n\n/* ── WhatsApp share button (blogs/guides) ── */\n.wa-share{\n display:inline-flex;align-items:center;gap:.5rem;\n background:#25D366;color:#fff;\n font-family:var(--sans);font-size:9px;font-weight:500;\n letter-spacing:.15em;text-transform:uppercase;\n padding:.65rem 1.2rem;border-radius:6px;text-decoration:none;\n transition:background .2s;\n}\n.wa-share:hover{background:#1da851}\n.wa-share svg{width:14px;height:14px;flex-shrink:0}\n\n/* ── Reading time indicator ── */\n.reading-time{\n font-family:var(--sans);font-size:10px;font-weight:300;\n color:var(--txt3,rgba(255,255,255,.4));letter-spacing:.08em;\n display:inline-flex;align-items:center;gap:.35rem;\n}\n.reading-time svg{width:11px;height:11px;opacity:.6}\n\n/* ── Was this helpful ── */\n.helpful-block{\n display:flex;align-items:center;gap:1rem;flex-wrap:wrap;\n padding:1.2rem 0;margin-top:2rem;\n border-top:1px solid rgba(128,128,128,.12);\n}\n.helpful-label{font-family:var(--sans);font-size:12px;font-weight:300;\n color:var(--txt3,rgba(255,255,255,.4))}\n.helpful-btn{\n font-family:var(--sans);font-size:10px;font-weight:400;letter-spacing:.1em;\n text-transform:uppercase;padding:.4rem 1rem;border-radius:4px;cursor:pointer;\n border:.5px solid rgba(128,128,128,.2);background:none;\n color:var(--txt3,rgba(255,255,255,.4));transition:all .2s;\n}\n.helpful-btn:hover,.helpful-btn.active{\n border-color:var(--pink);color:var(--pink);background:rgba(192,65,90,.06)}\n.helpful-thanks{font-family:var(--sans);font-size:11px;color:var(--pink);display:none}\n.helpful-thanks.show{display:block}\n\n/* ── Page reading progress (long guides) ── */\n.read-progress{\n position:fixed;top:0;left:0;height:2px;\n background:var(--gold,#C9A84C);z-index:9999;width:0;\n transition:width .1s linear;\n}\n\n\n/* FOOTER */\n/* ═══ FOOTER BASE ═══ */\n.site-footer{\n background:#0a0906;\n position:relative;\n}\n\n/* ── CONTACT FORM STRIP ── */\n.footer-form-strip{\n border-bottom:0.5px solid rgba(201,168,76,0.1);\n padding:5rem 4rem;\n background:rgba(255,255,255,0.01);\n}\n.footer-form-wrap{\n max-width:1000px;\n margin:0 auto;\n}\n.footer-form-header{\n margin-bottom:2.5rem;\n}\n.footer-form-eye{\n font-family:var(--sans);font-size:9px;\n letter-spacing:0.32em;text-transform:uppercase;\n color:var(--gold);margin-bottom:0.8rem;\n}\n.footer-form-title{\n font-family:var(--serif);font-style:italic;font-weight:300;\n font-size:clamp(20px,2.5vw,32px);\n color:#fff;line-height:1.3;letter-spacing:-0.01em;\n}\n\n/* Form grid */\n.footer-form-row{\n display:grid;\n grid-template-columns:repeat(4,1fr);\n gap:1rem;\n margin-bottom:1rem;\n}\n.footer-form-field{\n display:flex;flex-direction:column;gap:0.4rem;\n}\n.footer-form-field-full{\n margin-bottom:1.2rem;\n}\n.footer-form-label{\n font-family:var(--sans);font-size:9px;\n letter-spacing:0.18em;text-transform:uppercase;\n color:rgba(255,255,255,0.4);\n}\n.footer-form input,\n.footer-form select,\n.footer-form textarea{\n background:rgba(255,255,255,0.04);\n border:0.5px solid rgba(255,255,255,0.1);\n color:#fff;\n font-family:var(--sans);font-size:13px;font-weight:300;\n padding:10px 14px;\n outline:none;\n transition:border-color 0.3s,background 0.3s;\n width:100%;\n appearance:none;\n -webkit-appearance:none;\n}\n.footer-form input::placeholder,\n.footer-form textarea::placeholder{\n color:rgba(255,255,255,0.2);\n}\n.footer-form input:focus,\n.footer-form select:focus,\n.footer-form textarea:focus{\n border-color:rgba(201,168,76,0.5);\n background:rgba(255,255,255,0.06);\n}\n.footer-form select{\n background-image:url(\"data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M0 0l5 6 5-6z' fill='rgba(201,168,76,0.6)'/%3E%3C/svg%3E\");\n background-repeat:no-repeat;\n background-position:right 14px center;\n padding-right:32px;\n cursor:pointer;\n}\n.footer-form select option{\n background:#1a1918;color:#fff;\n}\n.footer-form textarea{\n resize:vertical;min-height:80px;\n}\n\n/* Submit row */\n.footer-form-submit-row{\n display:flex;align-items:center;\n justify-content:space-between;\n gap:1rem;flex-wrap:wrap;\n}\n.footer-form-legal{\n font-family:var(--sans);font-size:10px;\n color:rgba(255,255,255,0.2);line-height:1.6;\n}\n.footer-form-legal a{\n color:rgba(255,255,255,0.35);\n text-decoration:none;\n}\n.footer-form-btn{\n display:inline-flex;align-items:center;gap:0.6rem;\n background:var(--pink);border:none;cursor:pointer;\n font-family:var(--sans);font-size:10px;\n font-weight:500;letter-spacing:0.2em;text-transform:uppercase;\n color:#fff;padding:12px 28px;\n transition:background 0.25s,gap 0.3s;\n white-space:nowrap;\n}\n.footer-form-btn:hover{background:var(--pink2);gap:0.9rem}\n.footer-form-btn-arrow{\n display:inline-block;transition:transform 0.3s;\n}\n.footer-form-btn:hover .footer-form-btn-arrow{transform:translateX(4px)}\n\n/* Success message */\n.footer-form-success{\n padding:1rem 0;\n font-family:var(--serif);font-style:italic;\n font-size:16px;color:var(--gold-l);\n}\n\n/* ── MAIN COLUMNS ── */\n.footer-main{\n display:grid;\n grid-template-columns:1.5fr 1fr 1fr 1.2fr;\n gap:3rem;\n max-width:1200px;margin:0 auto;\n padding:5rem 4rem;\n border-bottom:0.5px solid rgba(201,168,76,0.1);\n}\n\n/* Brand col */\n.footer-logo{\n display:block;height:40px;width:auto;\n margin-bottom:1.6rem;\n opacity:0.85;\n}\n.footer-seo-text{\n font-family:var(--sans);font-size:11px;\n font-weight:300;line-height:1.85;\n color:rgba(255,255,255,0.38);\n margin-bottom:2rem;\n}\n\n/* Chotusingh */\n.footer-chotu{\n margin-bottom:1.2rem;\n}\n.footer-chotu-img{\n display:block;height:100px;width:auto;\n object-fit:contain;\n mix-blend-mode:lighten;\n filter:brightness(1.1) contrast(1.05);\n margin-bottom:0.4rem;\n}\n.footer-chotu-line{\n font-family:var(--serif);font-style:italic;font-weight:300;\n font-size:11px;color:rgba(255,255,255,0.22);\n line-height:1.5;\n}\n\n/* Nav cols */\n.footer-col{\n display:flex;flex-direction:column;\n}\n.footer-col-brand{\n display:flex;\n flex-direction:column;\n}\n.footer-col-title{\n font-family:var(--sans);font-size:9px;\n font-weight:500;letter-spacing:0.28em;text-transform:uppercase;\n color:var(--gold);\n margin-bottom:1.4rem;\n padding-bottom:0.8rem;\n border-bottom:0.5px solid rgba(201,168,76,0.15);\n}\n.footer-links{\n list-style:none;\n display:flex;flex-direction:column;gap:0.65rem;\n}\n.footer-links a{\n font-family:var(--sans);font-size:12px;font-weight:300;\n color:rgba(255,255,255,0.42);text-decoration:none;\n transition:color 0.3s ease, padding-left 0.3s ease;\n line-height:1.4;display:block;\n}\n.footer-links a:hover{\n color:rgba(255,255,255,0.85);\n padding-left:4px;\n}\n\n/* Contact col */\n.footer-col-contact{\n justify-content:space-between;\n display:flex;\n flex-direction:column;\n}\n.footer-col-contact .footer-apps{\n margin-top:auto;\n}\n.footer-contact-item{margin-bottom:1.1rem}\n.footer-contact-lbl{\n display:block;\n font-family:var(--sans);font-size:8px;\n letter-spacing:0.22em;text-transform:uppercase;\n color:var(--gold);opacity:0.65;margin-bottom:0.25rem;\n}\n.footer-address{\n font-family:var(--sans);font-size:11px;font-weight:300;\n line-height:1.7;color:rgba(255,255,255,0.38);\n font-style:normal;\n}\n.footer-contact-val{\n display:block;\n font-family:var(--sans);font-size:12px;font-weight:300;\n color:rgba(255,255,255,0.42);text-decoration:none;\n line-height:1.7;transition:color 0.25s;\n}\na.footer-contact-val:hover{color:rgba(255,255,255,0.8)}\n\n/* Social */\n.footer-social{\n display:flex;gap:0.6rem;flex-wrap:wrap;\n margin-top:1.2rem;margin-bottom:1.6rem;\n}\n.footer-social-ico{\n width:32px;height:32px;\n border:0.5px solid rgba(255,255,255,0.12);\n display:flex;align-items:center;justify-content:center;\n color:rgba(255,255,255,0.4);text-decoration:none;\n transition:border-color 0.3s,color 0.3s;\n}\n.footer-social-ico:hover{\n border-color:rgba(201,168,76,0.5);color:var(--gold-l);\n}\n.footer-social-ico svg{width:14px;height:14px}\n.footer-social-wa:hover{\n border-color:rgba(37,211,102,0.5);color:#25D366;\n}\n\n/* App badges */\n.footer-apps{margin-top:auto}\n.footer-apps-label{\n font-family:var(--sans);font-size:8px;\n letter-spacing:0.22em;text-transform:uppercase;\n color:var(--gold);opacity:0.65;margin-bottom:0.8rem;\n}\n.footer-apps-row{display:flex;flex-direction:column;gap:0.5rem}\n.footer-app-badge{\n display:block;text-decoration:none;\n border:0.5px solid rgba(255,255,255,0.15);\n padding:8px 14px;\n transition:border-color 0.3s,background 0.3s;\n}\n.footer-app-badge:hover{\n border-color:rgba(201,168,76,0.4);\n background:rgba(255,255,255,0.03);\n}\n.footer-app-inner{\n display:flex;align-items:center;gap:10px;\n}\n.footer-app-icon{\n font-size:22px;color:#fff;\n line-height:1;flex-shrink:0;\n}\n.footer-app-text{\n display:flex;flex-direction:column;gap:1px;\n}\n.footer-app-sub{\n font-family:var(--sans);font-size:8px;\n color:rgba(255,255,255,0.45);letter-spacing:0.06em;\n}\n.footer-app-name{\n font-family:var(--sans);font-size:13px;\n font-weight:500;color:#fff;letter-spacing:0.02em;\n}\n\n/* Legal strip */\n.footer-legal{\n background:#070604;\n padding:1.4rem 4rem;\n}\n.footer-legal-inner{\n max-width:1200px;margin:0 auto;\n display:flex;flex-direction:column;\n align-items:center;gap:0.5rem;text-align:center;\n}\n.footer-legal-links{\n display:flex;flex-wrap:wrap;align-items:center;\n justify-content:center;gap:0.5rem;\n}\n.footer-legal-links a,\n.footer-legal-txt{\n font-family:var(--sans);font-size:10px;\n color:rgba(255,255,255,0.28);text-decoration:none;\n transition:color 0.25s;\n}\n.footer-legal-links a:hover{color:rgba(255,255,255,0.6)}\n.footer-sep{color:rgba(255,255,255,0.18);font-size:10px}\n.footer-copyright{\n font-family:var(--sans);font-size:10px;\n color:rgba(255,255,255,0.18);line-height:1.6;\n}\n\n/* Mobile */\n@media(max-width:1024px){\n .footer-form-row{grid-template-columns:1fr 1fr;}\n .footer-main{grid-template-columns:1fr 1fr;padding:4rem 3rem;}\n .footer-col-brand{grid-column:1/-1;}\n .footer-form-strip{padding:4rem 3rem;}\n}\n@media(max-width:640px){\n .footer-form-row{grid-template-columns:1fr;}\n .footer-main{grid-template-columns:1fr;padding:3rem 1.5rem;gap:2.5rem;}\n .footer-form-strip{padding:3rem 1.5rem;}\n .footer-legal{padding:1.2rem 1.5rem;}\n .footer-form-submit-row{flex-direction:column;align-items:flex-start;}\n .footer-form-btn{width:100%;justify-content:center;}\n}\n\n\n\n\n\n/* ── Footer SEO text — hidden from visitors, present for Google ── */\n.footer-seo-hidden{\n position:absolute !important;\n width:1px !important;\n height:1px !important;\n overflow:hidden !important;\n clip:rect(0,0,0,0) !important;\n white-space:nowrap !important;\n pointer-events:none !important;\n visibility:hidden !important;\n opacity:0 !important;\n display:block !important;\n font-size:0 !important;\n line-height:0 !important;\n}\n/* ── Footer brand statement — visible, premium ── */\n.footer-brand-statement{\n font-family:var(--serif);\n font-style:italic;\n font-weight:300;\n font-size:clamp(14px,1.3vw,17px);\n line-height:1.7;\n color:rgba(255,255,255,0.45);\n margin-bottom:1.8rem;\n}\n\n\n\n\n \n \n \n\n\n\n.back-to-top{\n position:fixed;\n bottom:2rem;\n left:2rem;\n width:44px;height:44px;\n border:0.5px solid rgba(201,168,76,0.35);\n display:flex;align-items:center;justify-content:center;\n color:rgba(255,255,255,0.5);\n background:rgba(12,11,10,0.85);\n backdrop-filter:blur(8px);\n text-decoration:none;\n z-index:998;\n opacity:0;\n transform:translateY(8px);\n transition:opacity 0.3s ease,transform 0.3s ease,\n border-color 0.3s ease,color 0.3s ease;\n pointer-events:none;\n}\n.back-to-top.visible{\n opacity:1;\n transform:translateY(0);\n pointer-events:auto;\n}\n.back-to-top:hover{\n border-color:rgba(201,168,76,0.7);\n color:var(--gold-l);\n}\n.back-to-top svg{\n width:16px;height:16px;\n}\n@media(max-width:768px){\n .back-to-top{\n bottom:5.5rem;\n left:1rem;\n width:40px;height:40px;\n }\n}\n\n\n\n\n\n\n/* ── Compact contact ── */\n.footer-contact-compact{\n display:flex;flex-direction:column;gap:0.55rem;\n margin-bottom:1rem;\n}\n.footer-contact-row{\n font-family:var(--sans);font-size:11px;font-weight:300;\n color:rgba(255,255,255,0.42);line-height:1.5;\n display:flex;align-items:baseline;gap:0.5rem;\n flex-wrap:wrap;\n}\n.footer-contact-row a{\n color:rgba(255,255,255,0.42);text-decoration:none;\n transition:color 0.25s;\n}\n.footer-contact-row a:hover{color:rgba(255,255,255,0.8)}\n.fcc-lbl{font-size:10px;flex-shrink:0;opacity:0.6}\n.fcc-sep{opacity:0.35;margin:0 2px}\n\n/* ── App icon buttons ── */\n.footer-apps-row{\n display:flex;gap:0.8rem;\n flex-direction:row !important;\n}\n.footer-app-icon-btn{\n display:flex;align-items:center;justify-content:center;\n width:40px;height:40px;\n border:0.5px solid rgba(255,255,255,0.15);\n color:rgba(255,255,255,0.5);\n text-decoration:none;\n transition:border-color 0.3s,color 0.3s;\n}\n.footer-app-icon-btn:hover{\n border-color:rgba(201,168,76,0.5);\n color:var(--gold-l);\n}\n.footer-app-icon-btn svg{width:20px;height:20px}\n\n\n\n.footer-threshold{\n width:100%;height:1px;\n background:linear-gradient(90deg,\n transparent,rgba(201,168,76,0.4) 50%,transparent);\n}\n\n\n .tsl-crumbs a,\n body > .tsl-crumbs li,\n main > .tsl-crumbs a,\n .scroll-bar + .tsl-crumbs a,\n .scroll-bar + .tsl-crumbs li,\n #introScreen + .tsl-crumbs a,\n div > .tsl-crumbs a,\n div > .tsl-crumbs li{\n color:rgba(26,25,24,.75)!important;\n }\n}\n\n/* ═══ Force dark-default shell ═══ */\n:root{\n --off:#1a1918 !important;\n --pink-pale:#1a1918 !important;\n}\nbody{\n background:var(--bg,var(--off,#1a1918))!important;\n color:var(--txt,#fff)!important;\n}\n/* When a page hardcodes cream body vars, keep body dark unless OS wants light */\n@media (prefers-color-scheme: light){\n :root{\n --off:#FAFAF8 !important;\n --pink-pale:#fdf0f2 !important;\n }\n body{\n background:var(--cream,var(--off,#F5F0E8))!important;\n color:var(--dark2,var(--ink,#1a1918))!important;\n }\n}\n\n\n/* ═══ Legal template dark readability v3 ═══ */\n.legal-outer,.legal-content,.legal-sidebar{\n background:#1a1918!important;\n color:#fff!important;\n}\n.legal-hero{background:#1a1918!important}\n.lh-title{color:#fff!important}\n.lh-title em{color:var(--pink,#C0415A)!important}\n.lh-eye{color:var(--gold,#C9A84C)!important}\n.lh-meta,.lh-right,.pl-hero-note{color:rgba(255,255,255,.72)!important}\n.lh-right strong{color:rgba(255,255,255,.95)!important}\n\n.tsl-crumbs a,.tsl-crumbs li{color:rgba(255,255,255,.75)!important}\n.tsl-crumbs a:hover{color:var(--gold,#C9A84C)!important}\n\n.sidebar-nav a{color:rgba(255,255,255,.72)!important}\n.sidebar-nav a:hover,\n.sidebar-nav a.active{color:var(--gold,#C9A84C)!important}\n.sidebar-nav li{border-bottom-color:rgba(255,255,255,.1)!important}\n.sn-num{color:var(--gold,#C9A84C)!important}\n\n.ctrl-btn{\n color:rgba(255,255,255,.8)!important;\n border-color:rgba(255,255,255,.3)!important;\n background:transparent!important;\n}\n.ctrl-btn:hover{\n color:#fff!important;\n border-color:var(--gold,#C9A84C)!important;\n}\n\n.clause{border-bottom-color:rgba(255,255,255,.12)!important}\n.clause-title{color:#fff!important}\n.clause-num{color:var(--gold,#C9A84C)!important;opacity:1!important}\n.clause-icon{color:rgba(255,255,255,.45)!important}\n.clause-body,\n.clause-body p,\n.clause-body li,\n.clause-body td,\n.clause-body th,\n.clause-body span{\n color:rgba(255,255,255,.78)!important;\n}\n.clause-body a{color:var(--gold,#C9A84C)!important}\n.clause-body strong,\n.clause-body b{color:#fff!important}\n\n.legal-intro{color:rgba(255,255,255,.8)!important}\n.legal-close,\n.legal-close p,\n.legal-close-note,\n.legal-close-sub{color:rgba(255,255,255,.75)!important}\n.legal-close h2,\n.legal-close-contact h2{color:#fff!important}\n.legal-close-links a{color:var(--gold,#C9A84C)!important}\n\n/* FAQ / price list only inside legal shells (care guides keep cream FAQ blocks) */\n.legal-outer .faq-q,\n.legal-content .faq-q{color:#fff!important}\n.legal-outer .faq-a,\n.legal-content .faq-a{color:rgba(255,255,255,.75)!important}\n.legal-outer .pl-item,\n.legal-content .pl-item{\n color:rgba(255,255,255,.78)!important;\n border-bottom-color:rgba(255,255,255,.1)!important;\n}\n.legal-outer .pl-tier-name,\n.legal-outer .pl-factor-h3,\n.legal-outer .pl-factors h2,\n.legal-outer .pl-factors h3,\n.legal-content .pl-tier-name,\n.legal-content .pl-factor-h3{color:#fff!important}\n.legal-outer .pl-tier-note,\n.legal-outer .pl-factor-p,\n.legal-content .pl-tier-note,\n.legal-content .pl-factor-p{color:rgba(255,255,255,.65)!important}\n.legal-outer .pl-factor,\n.legal-content .pl-factor{\n background:rgba(255,255,255,.04)!important;\n border-color:rgba(255,255,255,.12)!important;\n}\n\n@media (prefers-color-scheme: light){\n .legal-outer,.legal-content,.legal-sidebar{\n background:var(--cream,#F5F0E8)!important;\n color:var(--dark2,#1a1918)!important;\n }\n .legal-hero{background:var(--cream,#F5F0E8)!important}\n .lh-title{color:var(--dark2,#1a1918)!important}\n .lh-meta,.lh-right,.pl-hero-note{color:rgba(26,25,24,.65)!important}\n .tsl-crumbs a,.tsl-crumbs li{color:rgba(26,25,24,.75)!important}\n .sidebar-nav a{color:rgba(26,25,24,.72)!important}\n .sidebar-nav a:hover,.sidebar-nav a.active{color:var(--pink,#C0415A)!important}\n .ctrl-btn{color:rgba(26,25,24,.75)!important;border-color:rgba(26,25,24,.3)!important}\n .clause-title{color:var(--dark2,#1a1918)!important}\n .clause-num{color:var(--pink,#C0415A)!important}\n .clause-body,.clause-body p,.clause-body li,.clause-body td,.clause-body th,.clause-body span{\n color:rgba(26,25,24,.72)!important;\n }\n .legal-intro{color:rgba(26,25,24,.75)!important}\n .legal-outer .faq-q,.legal-content .faq-q{color:var(--dark2,#1a1918)!important}\n .legal-outer .faq-a,.legal-content .faq-a{color:rgba(26,25,24,.65)!important}\n .legal-outer .pl-item,.legal-content .pl-item{color:rgba(26,25,24,.65)!important}\n .legal-outer .pl-tier-name,.legal-outer .pl-factor-h3,\n .legal-content .pl-tier-name,.legal-content .pl-factor-h3{color:var(--dark2,#1a1918)!important}\n .legal-outer .pl-factor,.legal-content .pl-factor{\n background:rgba(245,240,232,.5)!important;\n border-color:rgba(26,25,24,.08)!important;\n }\n}\n\n\n\n\n/* ═══ Care/guide clause dark readability v2 ═══ */\n/* Section shells that were cream/off-white */\n[class*=\"-def-sec\"],\n.g-body,.g-def-sec,.def-sec,.sp-body,.sscg-body,.wcs-body,.wcg-body,.dpc-body,.bsc-body{\n background:#1a1918!important;\n color:rgba(255,255,255,.85)!important;\n}\n\n/* Sidebar */\n[class*=\"-sb-link\"]{color:rgba(255,255,255,.65)!important;border-left-color:rgba(255,255,255,.12)!important}\n[class*=\"-sb-link\"]:hover,\n[class*=\"-sb-link\"].active{color:#fff!important;border-left-color:var(--gold,#C9A84C)!important}\n[class*=\"-sb-title\"],\n[class*=\"-sb-label\"],\n[class*=\"-sb-h\"]{color:rgba(255,255,255,.45)!important}\n\n/* Definition / callout panels */\n[class*=\"-def-box\"],\n[class*=\"-def-note\"],\n.def-box,.def-note,\n.fact-box,.warn-box,.tip-box,.puja-tip{\n background:rgba(255,255,255,.05)!important;\n color:rgba(255,255,255,.8)!important;\n border-color:rgba(255,255,255,.14)!important;\n}\n[class*=\"-def-note\"] strong,\n.def-note strong,\n.fact-box strong{color:#fff!important}\n.warn-box{border-left-color:var(--pink,#C0415A)!important}\n.warn-box strong{color:var(--pink,#C0415A)!important}\n[class*=\"-def-label\"],.def-label{color:var(--gold,#C9A84C)!important}\n[class*=\"-def-title\"],[class*=\"-def-h\"],[class*=\"-def-rule\"]{color:#fff!important}\n\n/* Shared white cards → dark panels */\n.variety-card,.storage-step,.press-card,.step,.card-item,\n.saree-card,.wool-card,.fabric-store-card,.season-card,\n.puja-garment,.post-step,.svc-card,.water-col,\n.speed-card,.thresh-item{\n background:rgba(255,255,255,.05)!important;\n border-color:rgba(255,255,255,.12)!important;\n color:rgba(255,255,255,.8)!important;\n}\n.variety-card:hover,.card-item:hover,.saree-card:hover,.wool-card:hover{\n background:rgba(255,255,255,.08)!important;\n}\n\n/* Text inside cards / steps */\n.variety-name,.variety-care,.variety-weave,\n.storage-step-h,.storage-step-d,.storage-step-n,\n.step-h,.step-d,.step-n,\n.press-card-title,.press-card-label,.press-card li,.press-card p,.press-card span,\n.card-name,.card-body,.card-tag,.card-title,.card-desc,.card-note,\n.saree-name,.saree-care,.saree-fibre,.saree-origin,\n.wool-name,.wool-note,.wool-type,\n.fsc-name,.fsc-detail,.fsc-method,\n.puja-garment,.post-step,.svc-card,\n.variety-card h3,.variety-card p,.variety-card span,\n.saree-card h3,.saree-card p,.saree-card span,\n.wool-card h3,.wool-card p,.wool-card span,\n.card-item h3,.card-item p,.card-item span,\n.fabric-store-card h3,.fabric-store-card p,.fabric-store-card span,\n.season-card h3,.season-card p,.season-card span{\n color:rgba(255,255,255,.8)!important;\n}\n.variety-name,.storage-step-h,.step-h,.press-card-title,\n.card-name,.saree-name,.wool-name,.fsc-name{color:#fff!important}\n.variety-weave,.press-card-label,.card-tag,.saree-origin,.saree-fibre,.wool-type,.fsc-method{\n color:var(--gold,#C9A84C)!important;\n}\n.variety-care strong,.storage-step-d strong,.step-d strong,.card-body strong{color:#fff!important}\n\n.press-card.correct{\n background:rgba(201,168,76,.1)!important;\n border-color:rgba(201,168,76,.35)!important;\n}\n.press-card.correct .press-card-label{color:var(--gold,#C9A84C)!important}\n.press-card:not(.correct) .press-card-label{color:var(--pink,#C0415A)!important}\n\n/* Do/don't */\n[class*=\"do-dont\"],.do-item,.dont-item,.dd-item{color:rgba(255,255,255,.8)!important}\n[class*=\"-bg-word\"]{color:rgba(255,255,255,.04)!important}\n\n/* Cream FAQ blocks stay dark-on-cream */\n[class*=\"-faq\"]{\n /* leave section bg as authored (often cream) */\n}\n[class*=\"-faq\"] .faq-q{color:rgba(26,25,24,.92)!important}\n[class*=\"-faq\"] .faq-a{color:rgba(26,25,24,.7)!important}\n[class*=\"-faq\"] .faq-q:hover,\n[class*=\"-faq\"] .faq-item.open .faq-q{color:var(--gold,#C9A84C)!important}\n[class*=\"-faq\"] h2,[class*=\"-faq\"] .bsc-h2,[class*=\"-faq\"] [class*=\"-h2\"]{color:rgba(26,25,24,.95)!important}\n[class*=\"-faq\"] h2 em,[class*=\"-faq\"] [class*=\"-h2\"] em{color:var(--pink,#C0415A)!important}\n\n@media (prefers-color-scheme: light){\n [class*=\"-def-sec\"],.g-body,.g-def-sec,.def-sec,.sp-body,.sscg-body,.wcs-body,.wcg-body,.dpc-body,.bsc-body{\n background:var(--off,#FAFAF8)!important;\n color:var(--ink,#1a1918)!important;\n }\n [class*=\"-sb-link\"]{color:rgba(26,25,24,.5)!important;border-left-color:rgba(26,25,24,.08)!important}\n [class*=\"-sb-link\"]:hover,[class*=\"-sb-link\"].active{color:#1a1918!important;border-left-color:var(--gold,#C9A84C)!important}\n [class*=\"-def-box\"],.def-box{background:#fff!important;color:#1a1918!important}\n [class*=\"-def-note\"],.def-note,.fact-box{background:var(--off,#FAFAF8)!important;color:rgba(26,25,24,.65)!important}\n .warn-box{background:rgba(192,65,90,.06)!important;color:#1a1918!important}\n .variety-card,.storage-step,.step,.card-item,.saree-card,.wool-card,.fabric-store-card,.season-card,.puja-garment,.post-step,.svc-card{\n background:#fff!important;color:#1a1918!important;border-color:rgba(26,25,24,.07)!important;\n }\n .variety-name,.storage-step-h,.step-h,.press-card-title,.card-name,.saree-name,.wool-name,.fsc-name{color:#1a1918!important}\n .variety-care,.storage-step-d,.step-d,.card-body,.saree-care,.wool-note,.fsc-detail{color:rgba(26,25,24,.55)!important}\n .press-card{background:transparent!important;color:#1a1918!important}\n [class*=\"-def-text\"],.g-def-text,.def-text{color:var(--ink,#1a1918)!important}\n [class*=\"-def-text\"] em,.g-def-text em,.def-text em{color:var(--gold,#C9A84C)!important}\n [class*=\"-def-source\"],.g-def-source,.def-source{color:rgba(26,25,24,.48)!important}\n\n}\n\n\n\n\n\n\n/* ═══ Universal dark-default content readability v3 ═══ */\n.faq-a{color:rgba(255,255,255,.78)!important}\n.faq-q{color:rgba(255,255,255,.92)!important}\n.faq-item.open .faq-q,.faq-q:hover{color:var(--gold,#C9A84C)!important}\n\n.hub-faq,.hub-faq-inner{background:#1a1918!important;color:#fff!important}\n.hub-faq-h2{color:#fff!important}\n.hub-faq-h2 em{color:var(--gold,#C9A84C)!important}\n.hub-faq-ey{color:var(--gold,#C9A84C)!important}\n\n/* cream hub sections */\n.hub-grid-sec.cream .hub-sec-h2{color:var(--ink,#1a1918)!important}\n.hub-grid-sec.cream .hub-sec-h2 em{color:var(--gold,#C9A84C)!important}\n.hub-grid-sec.cream .hub-sec-sub{color:rgba(26,25,24,.65)!important}\n.hub-grid-sec.cream .hub-sec-ey{color:var(--gold,#C9A84C)!important}\n/* dark/off hub sections */\n.hub-grid-sec.off .hub-sec-h2,.hub-grid-sec.off .hub-sec-h2,\n.off .hub-sec-h2{color:#fff!important}\n.hub-grid-sec.off .hub-sec-h2 em{color:var(--gold,#C9A84C)!important}\n.hub-grid-sec.off .hub-sec-sub,.off .hub-sec-sub{color:rgba(255,255,255,.65)!important}\n.hub-grid-sec.off .hub-sec-ey{color:var(--gold,#C9A84C)!important}\n\n/* Cream FAQ bands */\n.aeo-faq .faq-q,.bsc-faq .faq-q,.dcm-faq .faq-q,.dpc-faq .faq-q,.g-faq .faq-q,\n.sp-faq .faq-q,.sscg-faq .faq-q,.wcg-faq .faq-q,.wcs-faq .faq-q,\n.guide-faq .faq-q,.csr-faq .faq-q,.ex-faq .faq-q{\n color:rgba(26,25,24,.92)!important;\n}\n.aeo-faq .faq-a,.bsc-faq .faq-a,.dcm-faq .faq-a,.dpc-faq .faq-a,.g-faq .faq-a,\n.sp-faq .faq-a,.sscg-faq .faq-a,.wcg-faq .faq-a,.wcs-faq .faq-a,\n.guide-faq .faq-a,.csr-faq .faq-a,.ex-faq .faq-a{\n color:rgba(26,25,24,.7)!important;\n}\n.aeo-faq .faq-item.open .faq-q,.aeo-faq .faq-q:hover,\n.bsc-faq .faq-item.open .faq-q,.bsc-faq .faq-q:hover,\n.g-faq .faq-item.open .faq-q,.g-faq .faq-q:hover,\n.dcm-faq .faq-item.open .faq-q,.dpc-faq .faq-item.open .faq-q,\n.sp-faq .faq-item.open .faq-q,.sscg-faq .faq-item.open .faq-q,\n.wcg-faq .faq-item.open .faq-q,.wcs-faq .faq-item.open .faq-q,\n.guide-faq .faq-item.open .faq-q,.csr-faq .faq-item.open .faq-q,\n.ex-faq .faq-item.open .faq-q{color:var(--gold,#C9A84C)!important}\n\n/* Dark FAQ shells */\n.dvw-faq .faq-q,.lk-faq .faq-q,.to-faq .faq-q,.hub-faq .faq-q{color:rgba(255,255,255,.92)!important}\n.dvw-faq .faq-a,.lk-faq .faq-a,.to-faq .faq-a,.hub-faq .faq-a{color:rgba(255,255,255,.78)!important}\n.dvw-faq .faq-item.open .faq-q,.lk-faq .faq-item.open .faq-q,.to-faq .faq-item.open .faq-q,\n.hub-faq .faq-item.open .faq-q,.hub-faq .faq-q:hover{color:var(--gold,#C9A84C)!important}\n\n/* AEO */\n.aeo-h2,.aeo-h3,.aeo-title{color:#fff!important}\n.aeo-p,.aeo-lead,.aeo-li,.aeo-body,.aeo-text{color:rgba(255,255,255,.78)!important}\n.aeo-section td,.aeo-section th,.aeo-body td,.aeo-body th,\n.care-cell,.yes-cell,.exp-cell,.warn-cell{\n color:rgba(255,255,255,.8)!important;border-color:rgba(255,255,255,.12)!important;\n}\n\n/* Guide cards on dark */\n.guide-card,.gc-card{\n background:rgba(255,255,255,.05)!important;\n border-color:rgba(255,255,255,.12)!important;\n color:rgba(255,255,255,.85)!important;\n}\n.gc-title,.gc-tag,.gc-meta,.gc-desc{color:rgba(255,255,255,.8)!important}\n.gc-title{color:#fff!important}\n.gc-tag{color:var(--gold,#C9A84C)!important}\n\n/* Guides index grid */\n.gd-grid{background:transparent!important;border-color:rgba(255,255,255,.1)!important}\n.gd-grid a,.gd-grid a:visited{\n background:rgba(255,255,255,.05)!important;\n color:rgba(255,255,255,.85)!important;\n}\n.gd-grid a:hover{background:rgba(255,255,255,.08)!important}\n.gd-grid .t{color:#fff!important}\n.gd-grid .d{color:rgba(255,255,255,.6)!important}\n.gd-label{color:var(--gold,#C9A84C)!important}\n\n/* Callouts + inline links on dark 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The Swiss Laundry\nSkip to main content\n
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\n Velvet\n

Velvet · Care Guide · The Swiss Laundry

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Velvet
care guide.

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How to clean velvet garments, restore crushed pile, press correctly and store without damage. What permanently ruins velvet — and why a steam iron held above the surface is the only correct pressing tool.

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Dry clean onlySilk & rayon velvet
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Steam onlyNo direct iron contact ever
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Hang — not foldPile must stay uncompressed
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13 yrsEst. 2013 · Kolkata
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\n What makes velvet different\n

Velvet is a pile fabric — thousands of cut loops standing upright on the surface. This pile is what gives velvet its depth, sheen and softness. And it is the pile that makes velvet uniquely vulnerable to pressure, water and direct heat.

\n The Swiss Laundry · Kasba, Kolkata · Est. 2013\n
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The pile problem: Any pressure on velvet — sitting, folding, or an iron placed directly on the surface — compresses the pile permanently. Water flattens it and leaves tide marks as it dries. Heat fuses the fibres. All three are irreversible on silk and rayon velvet.
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01

Types of velvet — and what each needs

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Velvet is a pile fabric — a base weave with thousands of cut loops standing upright, creating the characteristic soft surface and the way it appears to change shade as light hits from different angles. The pile is what defines velvet, and the pile is what makes it uniquely care-sensitive.

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Silk velvetDry clean only — always

Most luxurious and most delicate. Any water contact creates immediate, often permanent watermarks on silk pile. Found in high-end lehengas and occasion wear. Dry clean only without exception.

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Rayon / viscose velvetDry clean only

Most common in Indian occasion wear. Rayon velvet loses pile structure in water — the fibres collapse and cannot be restored. Shrinks significantly. Dry clean only regardless of care label claims.

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Polyester velvetCareful hand-wash possible

Most resilient type. Can be carefully hand-washed in cool water with mild detergent. Still vulnerable to pile crushing. Steam to restore pile after washing. If embellished — dry clean regardless.

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Velvet with embellishmentDry clean only

Any velvet with zardozi, mirrors, sequins or stones. The embellishments are damaged by water regardless of the base fabric type. Dry clean only. Inform the dry cleaner of embellishment type before cleaning.

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02

Why velvet cannot be washed

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The velvet pile — the upright fibres creating the texture — is held in position by the base weave. When velvet contacts water, two things happen simultaneously.

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The pile collapses: Water makes the pile fibres heavy, causing them to fall and lie flat. As the fabric dries, the fibres dry in this flattened position — creating a dull, matted appearance with no consistent lustre.

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The pile mats: In more severe cases, the wet fibres press together against the base fabric. As they dry, they bond in this compressed position — permanently matted velvet that cannot be reversed.

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Even a small splash damages silk velvet: A single raindrop on silk velvet creates a visible mark where the pile has been flattened — a patch of different tone compared to the undamaged surrounding velvet. This is why velvet must be worn carefully in rain and brought immediately to a professional if any water contact occurs.
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Dry cleaning removes soiling with solvents that evaporate without leaving moisture in the pile. The pile is never wetted and never compressed. The result is a garment that looks exactly as it did before cleaning.

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03

Pile crushing — causes and restoration

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Velvet pile crushes from sustained pressure — folding, sitting, storage under weight. Minor crushing from wearing can often be restored. Severe crushing from months of storage is harder to address.

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Restoring minor crush marks with steam:

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Hang the garmentHang on a padded hanger in a ventilated area. Gravity assists pile restoration before any steam is applied.
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Steam from above — no contactHold a steam iron or handheld steamer 10–15cm above the crushed area. Never allow the iron to touch the velvet. Steam for 10–15 seconds per area.
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Brush pile immediatelyWhile still warm and relaxed from steam, brush gently in the pile direction with a soft velvet brush. This guides the fibres back to upright position.
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Allow to cool hangingLeave undisturbed for 30–60 minutes while the pile cools and sets in the restored position.
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Crushing from direct iron contact is permanent. If an iron has been placed directly on velvet, the heat and pressure bond the pile fibres in the flattened position. Steam will not restore it. Professional treatment can sometimes improve the appearance but full restoration is not possible.
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Pressing velvet — steam only, never direct contact

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Pressing velvet incorrectly is the most common cause of permanent velvet damage — more common than staining, because pressing happens at home after every wear.

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Never place an iron directly on velvet. The heat and pressure permanently crush the pile. This applies to silk, rayon, cotton and polyester velvet equally, and at any temperature setting.

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The correct home method: Use a steam iron held 10–15cm above the velvet surface — no contact. Or use a handheld steamer. Work from the reverse side of the fabric where possible. Allow the steam to relax the base fabric wrinkles without touching the pile surface.

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Professional pressing — needle board: Professional velvet pressing uses a needle board — a surface covered with dense upright metal pins or velvet pile. The garment rests pile-down on the board, interlocking with the pins and supporting the pile upright while steam is applied from above. This is the only method that allows pressing with both heat and support. At The Swiss Laundry this equipment is part of the standard finishing process for all velvet garments.

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Lint removal: Use a soft velvet brush in the direction of the pile only. A lint roller in the pile direction works for surface lint. Never brush against the pile direction — this creates static that attracts more lint and can flatten the pile.

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Stain treatment on velvet

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StainImmediate actionDo not
Liquid splashBlot from the reverse side of the fabric with a dry cloth — never from the pile side. Dry cleaner same day.Do not press from pile side. Do not rub. Do not apply anything to pile.
Oil / ghee / foodDo not touch the pile. Dry cleaner promptly — oil stains on velvet respond well to professional solvent treatment.Do not apply powder or talc to velvet pile.
MakeupDo not touch. Dry cleaner promptly — inform them it is makeup on velvet.Do not rub or apply any liquid.
SweatAir for one hour. Dry clean after 1–2 wears. Sweat salt crystals in the pile cause odour and long-term damage if not removed.Do not store without cleaning.
Rain / water spotAllow to dry naturally. Steam from above once dry — may relax the watermark. Dry cleaner if mark remains.Do not apply more water. Do not press or iron.
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06

Storing velvet — pile must not be compressed

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The single storage principle for velvet: the pile must not be compressed under sustained pressure. Fold lines become permanent. Pile compressed against other fabrics for months will mat.

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Dry clean before storingVelvet pile, being raised and dense, is attractive to moths. Dry clean before long-term storage.
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Hang on padded hangers — pile facing outwardUse wide padded hangers. Ensure space around the garment — pile must not press against adjacent garments or the wardrobe wall.
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If folding, fold pile-to-pileTurn inside out so pile faces inward when folded. The pile of one section rests against pile of another, preventing the flat woven back from crushing the upright fibres.
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Breathable garment bagA cotton garment bag protects from dust without trapping moisture. Never sealed plastic.
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Cool, dark, dry locationUV fades velvet dyes, often unevenly. Moisture causes pile matting. Away from damp walls — particularly relevant in Kolkata during monsoon.
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Velvet care — do and do not

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Do\n
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  • Dry clean silk, rayon and embellished velvet
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  • Steam from above — never direct iron contact
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  • Brush pile in direction only
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  • Hang on padded hangers, pile facing outward
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  • Fold pile-to-pile if folding is necessary
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  • Use tissue paper between folds
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  • Store in breathable garment bag
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  • Bring crushed pile to a professional if steam does not restore it
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  • Blot stains from the reverse side of the fabric
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Do not\n
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  • Place an iron directly on velvet — ever
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  • Rub velvet in any direction
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  • Apply water to silk or rayon velvet
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  • Fold without tissue paper between layers
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  • Store compressed against other garments
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  • Store in sealed plastic bags
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  • Brush against the pile direction
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  • Use a lint roller against the pile direction
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  • Ignore a crush mark — it worsens with time
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Common questions

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Questions about
velvet care.

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Most velvet must be dry cleaned — silk, rayon and embellished velvet especially. Water collapses the pile permanently. Plain polyester velvet can sometimes be hand-washed in cool water, but dry cleaning always produces better results.

Steam from 10–15cm above without contact. Brush gently in pile direction while warm. Allow to cool hanging. For severe storage crush, professional treatment on a needle board is most effective.

Never with direct contact — it permanently crushes the pile. Use a steam iron held above the surface without touching, or a handheld steamer. Professional pressing uses a needle board for correct results.

Hang on padded hangers, pile facing outward, not compressed. If folding, fold pile-to-pile with tissue between layers. Breathable cotton garment bag. Never plastic. Cool, dark, dry location.

Soft velvet brush in the direction of the pile. Lint roller in pile direction only. Steam first to relax the pile, then brush. Never use sticky tape against velvet pile.

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Your velvet.
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Velvet care guide how to clean velvet clothes velvet dry cleaning Kolkata crushed velvet pile restoration The Swiss Laundry 9836233354

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